Overview of Semrush
Semrush is one of the most trusted SEO tools among many users, with growing interest each year. The SEO features, metrics, and ranking methods it uses make it a crucial digital marketing tool for any growing business that strives to pave its way to the big market.
While it has plenty of benefits, Semrush pricing may be a bit salty, but a worthy investment nevertheless. In this article, we will walk you through the cost of Semrush so you can find the most convenient plan for your business.
How Much Does Semrush Cost?
The Semrush pricing list is quite a comprehensive one and is packed with features in each plan. Here is a breakdown of the price per month and what each plan offers.
| Price/Plan | Pro | Guru | Business |
|---|---|---|---|
 Price User Per Month | $129.95 | $249.95 | $499.95 |
| Annual Price User Per Month | $108.33 | $208.33 | $416.66 |
| Annual Price User | $1,299.96 | $2,499.96 | $4,999.92 |
Value Metrics
| Pro | Guru | Business | |
|---|---|---|---|
| Projects | 5 | 15 | 40 |
| Keywords to Track | 500 | 1500 | 5000 |
| Results per Report | 10,000 | 30,000 | 50,000 |
| Keywords, domain and backlink analytics | ✅ | ✅ | ✅ |
| Scheduled PDF reports | 5 | 20 | 50 |
| Topics to research | |||
| SEO content templates | Unlimited | Unlimited | |
| Features Listed | 800 | 2000 | |
| Features Listed | 20 | 32 | 36 |
| Cost per Feature | $6,00 | $7.19 | $12,50 |
The Complete Semrush Pricing Plan
| Key Features | Pro | Guru | Business |
|---|---|---|---|
| Projects | 5 | 15 | 40 |
| Keywords to Track | ✅ | ✅ | ✅ |
| Keywords, domain and backlink analytics | ✅ | ✅ | |
| Historical Data | ✅ | ✅ | |
| Content Marketing Platform | ✅ | ✅ | |
| Looker Studio Integration | ✅ | ✅ | |
| Share of Voice Metrics | ✅ | ||
| API Access | ✅ |
| Domain & Keyword Analytics | Pro | Guru | Business |
|---|---|---|---|
| Results Per Report | 10,000 | 30,000 | 50,000 |
| Historical Data | ✅ | ✅ | |
| Reports Per Day | 3,000 | 5,000 | 10,000 |
| Keyword Metrics Updates Per Month | 250 | 1,000 | 5,000 |
| Product Listing Ads | ✅ |
| Project Features | Pro | Guru | Business |
|---|---|---|---|
| Projects | 5 | 15 | 40 |
| Keywords to Track (with daily updates) | 500 | 1,500 | 5,000 |
| Mobile rankings | ✅ | ✅ | ✅ |
| Targets per project | 1 | 10 | Unlimited |
| Share of voice metrics | ✅ | ||
| Keywords cannibalization reports | ✅ | ✅ | |
| Pages to crawl per month | 100,000 | 300,000 | 1,000,000 |
| Pages to crawl per project | 20,000 | 20,000 | 100,000 |
| JavaScript Rendering | ✅ | ✅ | |
| SEO Ideas Units | 500 | 800 | 2,000 |
| Pages per OTI Campaign | 30 | 40 | 50 |
| Social Profiles Per Monitoring | 50 | 100 | 300 |
| Owned Social Profiles | 10 | 30 | 50 |
| Sharing with “Edit” Access | ✅ | ✅ | ✅ |
| Sharing with “Read-only” Access | ✅ | ✅ | ✅ |
| Reporting | Pro | Guru | Business |
|---|---|---|---|
| Looker Studio Integration | ✅ | ✅ | |
| PDF Template Sharing | ✅ | ✅ | ✅ |
| Content Marketing Platform | Pro | Guru | Business |
|---|---|---|---|
| Access to the Tools | ✅ | ✅ | |
| Topics to Research | Unlimited | Unlimited | |
| SEO Content Templates | 800 | 2,000 | |
| Calendars | 1 | Unlimited | |
| Plagiarism Checks | 5 | 10 |
Semrush Local SEO Pricing Plan
| Type of Plan | Features | Costs |
|---|---|---|
| Basic Plan | – Helps you grow visibility on local search – Gets business accurately listed – Listing management convert – Suppress duplicate listing – Optimizing online presence – Review management monitor in 80+ directories – Allows you to respond quickly to reviews in top listing – Assessment of your page from customer angle | $20 monthly |
| Premium Plan | – The basic plan – Insight about your competitors through Google Maps + LocalHeatmap – Responds to reviews from one place | $40 Monthly |
Agency Growth Kit Semrush Pricing
| Type of Plan | Features | Costs |
|---|---|---|
| Start | – Allows you to grow revenue by getting inbound leads from Agency Partners – Lead Finder – Managing Projects in CMR – Collaboration in Client Portal – Access to My Reports | +$69 per month |
| Scale | – Premium visibility on the Agency Partners Platform – Unlimited CMR and Client Portal – 3x leads via Lead Finder – High-value Contract opportunities with Bid Finder | +$149 per month |
| ImpactHero | AI tool allows you to: – Break down your content by buyer journey stages – Detect effective copies – Provides tips on reinforcing the effort | +$200 per month |
Additional Users
| Users/plans | Pro | Guru | Business |
|---|---|---|---|
| Per user | +$45 monthly | +$80 monthly | +$100 monthly |
Try Out Semrush Guru Plan Now
Use Guru to work on 15 projects and take advantage of the daily updates of the keywords to track for just $191.62 annually. Sign up today.
Semrush Features
Keyword Research
This feature is used to boost the traffic on the website and is available on all plans. It offers tools such as keyword overview, manager, gap, and magic tool. These tools will boost the site’s digital marketing strategy by generating keyword combinations and clustering keyword lists automatically. The organic research and traffic insights tools cross-reference data on the organic search performance of your site.
SERP Tracking Tools
This feature monitors the site’s performance on search engine results pages to identify potential new opportunities to improve online presence and is available from the Basic Plan up. This feature uses a position tracker and ranking tool, and tracks the volatility based on changes in the daily rankings.
Market Analysis Tools
This feature will provide information on your website’s market position and how your site measures up against competitors. It uses a market explorer tool and then analyzes the traffic and the online performance of market players.The market analysis tool is available from the Basic Plan up.
Did you know?
Semrush’s database includes over 25 billion keywords and has crawled over 808 million domains.
Semrush Integration
Because Semrush is used to optimize the content for search engines, it has a robust integration and extension ecosystem. Semrush integrates seamlessly with Google Analytics, Google Ads, Locker Studio, Google Tag Manager, Facebook, Instagram, Pinterest, LinkedIn, ContentShake, AI Social Content Generator, and more.
Semrush Pricing Plan Overview
Semrush has different pricing plans, as stated above, and many features enlisted. To choose the best plan, you do not need the most expensive plan because each is crafted according to the capacity and means of each business.
The first plan is called Pro. The Pro plan offers features that ensure the needs of a new business making its way on the big market are covered. It comes with a price of only $129.95 monthly which is absolutely reasonable for a plan of that size. Moreover, you can pay annually and save up to 17%.
The second plan, Guru, is the most popular among users. The Guru Plan unfolds a few more options than the Pro to meet the expectations and requirements of medium businesses. With a price point of $249.95 a month per user, it offers 15 projects, keyword, domain, and backlink analytics, content marketing platform, and more.
The Business plan is there to ensure they cover large businesses with a high number of employees and a big influx of information. It comes with a share of voice, API access, PLA analytics, and much more for only $449.95 per month.
Ultimately, Semrush offers special add-ons of features you need for super affordable prices. For example, Semrush Local, Semrush Trends, or including more people in the plan will be charged additionally. Otherwise, the cost per person to the pro plan is $45 per month, $80 for the Guru plan, and $100 for the Business plan.
Types of Semrush Pricing
Despite the main Semrush pricing plans discussed above, we have to mention that Semrush offers additional plans as an add-on to your plan. Therefore, you have the:
Semrush Local
This is a plan that offers more SEO tools that help your business grow its local search visibility and help the local audience find your services faster than usual. However, there are two plans under this subdivision of Semrush Pricing:
- Basic Plan: You have the listing management that helps you convert more customers and the review management feature that allows you to see 80+ directories for only $20 plus.
- Premium Plan: This plan includes the basic plus more spying on competitor’s features for only $40 plus on any of the main plans.
Semrush Trends
Semrush Trends includes the traffic analytic feature that allows a performance overview of any given website with full data and metrics and the market explorer feature that provides an extensive market overview for only $200 per user monthly.
Agency Growth Kit
The Agency Growth Kit is divided into:
- Start: It allows you to grow revenues faster with the Agency Partners platform, CRM management, and outbound leads in Lead Finder. This plan is created as an additional feature to the Pro and costs only $69 monthly.
- Scale: This feature allows premium visibility on the Agency Partners platform, get unlimited CPR and Client Portal, receive 3x more leads through the Lead finder, etc., for only $149 plus per month.
ImpactHero
ImpactHero is a tool that fully analyzes your content according to buyer journey stages, identifies the most effective copy, and provides tips on improving your strategies for $200+ per month.
Don’t Miss Out On Semrush Scale
Get premium visibility, unlimited CPR, and get three times more leads for the affordable price of $149 a month. Sign up for the Scale Plan today.
Additional Information
Which Companies Should Buy Semrush Pricing Plans?
Given the three general pricing plans, you can guess Semrush is open to offering help to businesses of different sizes. Below we discuss in more detail all pricing plans.
Pro Plan: Small Businesses
The Pro plan is created for small businesses with smaller teams. Namely, the features of this plan are created accordingly. Also, this plan is useful for all businesses regardless of their industry because everyone needs competitor analysis, accurate keyword research, advertising, and social media tools to begin.
Guru Plan: Mid-size Businesses and agencies
This plan includes the Pro plan but also comes with several more features to meet the requirements of mid-size businesses that have already established their name on the market but need more tools to keep it that way and improve. Therefore, this plan includes a full content marketing kit, historical data, multi-location, and device tracking tools that can significantly guide a business to a larger accomplishment.
Business Plan: Large Enterprises with Bigger Teams
This plan is created for large teams and businesses that deal with a high influx of information and bigger business goals. Therefore, this plan counts every feature included in the Guru plus a share of voice, API access, PLA analytics, and more tools relevant to meeting the goals.
Overview of Semrush Pricing Plans
| Pro Plan | Best for smaller teams or businesses |
| Guru Plan | Best for medium-sized businesses and agencies with an established name |
| Business Plan | Best for large enterprises and bigger teams with higher business goals |
Additional Costs and Discounts
Now that we have explained the cost of Semrush and the different pricing plans that come with additional features, we need to clarify additional costs and discounts that come with Semrush pricing.
- Additional users: Many businesses paying annually may expand their team in the meantime, and they need more people to include in their plans. Semrush allows you to add more persons to your account, but you must pay an additional $45 per person per month for the Pro plan, $80 for the Guru plan, and $100 for the business plan.
- Discount: More and more businesses opt for annual billing because it allows them to save up to 17%.
- ImpactHero: If you’re using this AI tool, you should know that the total price of this feature is calculated based on the number of campaigns you buy.
What is the Best Semrush Pricing Plan?
We have already mentioned that each Semrush Pricing plan is tailored according to the needs and requirements of businesses and enterprises of different sizes. Luckily you can test each plan on the free trial and see how that applies to your business, or simply review our list above once more. In case, none of that helps, we provide you with a few tips on choosing the best plan for your business.
How to Choose a Semrush Pricing Plan?
The answer to the question should be based on your business goals and the current state of the business. For example, if you plan on expanding your team and business, you may need to invest in a bigger plan to avoid paying extra for additional users and features, especially if you plan on annual billing.
Alternatively, a safety tip would be to take your time deciding because Semrush is still a worthy investment. You can test the plans on the free trials, and monitor the performance of your business without undergoing any financial loss. Then once you receive the results, you will get your answer partially.
How Do I Pay For My Semrush Subscription?
After you select the pricing plan that best suits your needs, view the payment options that Semrush offers. To pay your Semrush subscription, you can use all major credit cards, including Mastercard, Visa, UnionPay, American Express, and Discover. If this is not your preferred payment method, you can ask to pay through wire transfer. There is also an option to pay through check or money order, but this is available only for the US.
Semrush VS SE Ranking Comparison
A comprehensive SEO software, SE Ranking is the go-to solution for small and medium businesses and SEO agencies. Compared to SE Ranking, Semrush has a larger keyword database and has a plethora of integration possibilities. The only social media the SE Ranking integrates with are Facebook and Instagram.
| Pricing Plan Features | Semrush | SE Ranking |
|---|---|---|
| Monthly cost | Pro Plan: $119.95 Guru Plan: $249.95 Business Plan: $499.95 | Essential Plan: $55 Pro Plan: $109 Business Plan: $239 |
| Annual cost | Pro Plan: $99.95 Guru Plan: $191.62 Business Plan: $374.95 | Essential Plan: $44 Pro Plan: $87.20 Business Plan: $191.20 |
| Advantages | – All-in-one tool – Numerous SEO Features – Integration with most social media | – Detailed reports – User-friendly interface – Affordable |
| Disadvantages | – Slight more expensive – A bit overwhelming for beginners | – No advanced SEO features – Extra cost for some features |
Key Takeaway
Semrush is a powerful digital marketing tool that can help you improve your business, grow revenues, optimize your site, and get full reports on your current state and your competitors. However, we understand that it is an investment.
Before choosing or subscribing to a Semrush pricing plan, make sure you test out the plans and consult the customer support team for any questions you have. They are always happy to help and may offer better guidance in choosing the ideal plan for your business.
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Adaline Lefe Mary John
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