Quartile Review

Quartile Overview

Pay-per-click (PPC) advertising has become an extremely effective and popular method for businesses of all sizes to promote their products and services. With PPC advertising, you can generate leads and sales for your business in a short amount of time at very little expense. You simply have to determine who your target market is and what keywords they use when searching for your products and services. Then, you can quickly create a campaign that will target those keywords and drive traffic to your website. 

Quartile aims to help empower e-commerce business owners with the best PPC marketing tool in the industry today. Using the power of artificial intelligence, advanced data analysis, and machine learning – Quartile gives businesses a real-time view of what’s going on in the world of paid search advertising – helping them make more informed decisions so they can optimize their marketing campaigns and boost lead conversions. 

Quartile – Best for Online Businesses

If you want your e-commerce business to get one step ahead of the competition, Quartile is an all-in-one PPC platform that enables you to tap into the power of PPC marketing.

Quartile Pros and Cons

Before we go into the nitty gritty of Quartile, here are some pros and cons to help you decide whether it’s the right PPC software solution for you.

Quartile Pros

Multi-Platform Support

When you sign up for a Quartile account, you’ll be able to manage your PPC campaigns across a wide variety of platforms including Google Ads, Amazon, Amazon DSP, Facebook, Walmart, and Instacart.

AI-Powered Analysis

Quartile leverages AI-powered predictive analytics to create a clear picture of your current situation so you can take action and make better decisions. Quartile has its own proprietary AI engine to deliver the most accurate results. 

Keyword Management

Quartile allows you to create custom keyword groups or categories that organize related keywords by their potential or actual value. Keyword groups can be used as a starting point for a new campaign or used to analyze keyword performance.

Ad Testing

Quartile’s ad testing tool allows you to test several variations of your ads before you actually launch them. This feature makes it easy to refine your ad copy before it goes live – and save money in the process.

Quartile Cons

Learning Curve

Quartile does have a steep learning curve because it offers so many advanced features. You’ll have to learn how to use its advanced interface to access all of the features available.

Unclear Pricing

On Quartile’s website, you won’t find any “Pricing Page” or other information about their plans. That’s a bit unusual, since other similar service providers are pretty upfront and transparent about pricing.

Billing Issues

Several users report that they are having issues when it comes to credit card billing. A few have canceled their service but are still being charged monthly. This is quite off-putting to potential customers.

Quartile Advantages	Quartile Disadvantages
Quartile allows you to easily monitor your ads, set budgets, view your statistics, and even automate certain tasks on your behalf.	Lack of transparency when it comes to pricing.
Advance AI-powered features that make your PPC campaigns more accurate and effective.	Learning how to use Quartile’s features and functionality can be overwhelming.
Free demo to test the service before you make a final decision.	Issues with credit card billing.
Automated, hourly bidding automation to save time and energy.

Try Out Quartile Now
If you want to make your PPC campaigns more targeted, automated, and less of a headache, Quartile is the perfect PPC management tool for you. It offers a full set of tools that will make your PPC campaigns more effective and efficient.

What is Quartile?

Quartile is an ad management platform that allows you to create PPC campaigns, manage your ads, track your results, and automate many aspects of your campaign without needing to hire a dedicated team of PPC specialists. The platform boasts six proprietary, machine learning algorithms that can help your ads perform better (in as fast as 48 hours), saving you time and money in the process. 

Quartile seamlessly blends with the leading e-commerce platforms, allowing you to automate almost any aspect of your campaign. With this platform, you can automate your PPC bidding, create more relevant ads, view detailed analytics, and even set up automated retargeting campaigns all from one place. You also have the option to pay by pay-per-click or pay-per-impression, making it easier to budget your campaign while still remaining within your advertising budget.

Founded in 2018, Quartile has seen an exponential growth rate since their inception, and is trusted by the world’s leading brands, which include but not limited to Clorox, Shimano, Unilever, Goody, Weiman, and so much more. Quartile is a powerful, yet intuitive, tool that allows marketers to take charge of their PPC campaigns without having to spend hours doing keyword research, creating ads, or managing bids. 

How Does Quartile Work?

Quartile helps retail businesses and online stores set up and manage their PPC campaigns, with full automation, real-time monitoring, and reporting features. It helps them gain a competitive edge by optimizing their ads and improving conversion rates and ROI.

Depending on the e-commerce platform of your choice, Quartile offers a number of different optimization tools to help retailers improve their lead conversions and web store performance. To start, it uses a data driven approach and analyses hundreds of thousands of data points using their very own proprietary machine learning tools and algorithms that provides actionable insights that can help e-commerce merchants make intelligent decisions and fine tune their PPC advertising campaigns. 

For example, Quartile for Shopping Ads comes with several features that can help e-commerce stores optimize their bids, streamline search query management, simplify feed management, and predict potential revenue. These features are part of Quartile’s suite of tools that help e-commerce merchants increase their ROI through PPC marketing.

Did You Know?

Quartile is constantly adjusting bids to help you reach your target audience.

Quartile uses Apex technology (AI plus machine learning) to help business owners stand out in a crowded marketplace.

You can automate your Facebook and Instagram ad campaigns using Quartile.

Quartile enables you to run A/B testing, dynamic creative previews, and more, all in one place.

Quartile is the world’s largest digital platform that offers e-commerce cross-channel advertising.

Quartile Features

Quartile is equipped with all the bells and whistles that you’d expect from a leading PPC advertising platform. Here are a few of Quartile’s most noteworthy features that allow online retailers to build effective ad campaigns. 

Amazon PPC and DSP 

Quartile enables you to reach shoppers at every stage of the sales funnel, giving you the flexibility to optimize your ads throughout the customer journey. From DSP remarketing and prospecting new customers to up-selling and cross-selling, Quartile has you covered. 

Google Shopping and Paid Search

Quartile’s Google Shopping and Paid Search features allow you to get on the first page of Google’s search engine results pages for relevant products and keywords, making it easier for your site visitors to find what they’re looking for.

Instacart

If you’re running an Instacart store, Quartile makes it easy for you to put your brand in front of your target customers. With campaign automation, intelligent budget strategy, keyword optimization, and consolidated reporting, Quartile can boost your Instacart business in no time. 

Walmart

Want to reach shoppers through Sponsored Product whenever they are browsing through Walmart’s website? Quartile will help you do just that with the ability to target specific products based on keywords and categories. This allows you to optimize your campaigns and target customers that are most likely to make a purchase.

Facebook

Perfect for both Facebook and Instagram advertising, Quartile allows users to create automated ad campaigns, eliminate manual audience builds, assign budget on a granular level, and run A/B testing for any kind of ad copy or call-to-action. On the other hand, if you are looking for a tool that can help you brainstorm unique name ideas for a new business venture, BizNameWiz is perfect for you. It is a free, online name generator that can come up with hundreds of creative names in just a few clicks. 

Why We Need to Use Quartile
Quartile allows you to connect with your target audience on more than one platform.
With Quartile, you can take the guesswork out of your PPC campaigns and develop data-driven, optimized ad copies that convert like magic.
Create custom audience segments for each channel/platform where you wish to advertise.
Create automated, cross-channel campaigns with ease.

Try Out Quartile!
Boost your brand’s visibility instantly by leveraging the power of AI and machine-learning technology to reach your target audience and gain insight into the buying behavior of your customers. 

Who Should Use Quartile?

Below is a list of individuals and businesses that can greatly benefit from using Quartile.

Business Owners

Whether you’re starting a brand new company or launching a rebrand, Quartile helps businesses like yours increase their brand awareness and visibility by connecting with audiences across multiple channels while driving sales and conversions.

Online Businesses

Whether you sell products or services online, Quartile can help you optimize your digital ad copy, landing pages, and product pages. You can also use it to analyze your customer base to uncover trends and segment your audience.

Digital Marketing Agencies

If you run a digital marketing agency and you have a client in the retail space, Quartile can help you build personalized, cross-channel PPC campaigns that convert and drive sales for your client’s business.

Usage
Supercharge ROI of your PPC campaigns by using AI and machine learning technology.
Generate custom reports to get a 360 degree view of your campaign performance.
Quartile’s advanced audience targeting capabilities allow you to create high-performance campaigns, optimize spend, and maximize revenue.
Control your budget to ensure that you are only paying for ad campaigns that work.
Use Quartile to easily create, run, and optimize multiple PPC campaigns at once.

Use Quartile to Boost Your Brand’s Visibility
With Quartile, you can reach new customers, keep existing customers engaged, and promote brand awareness. Use Quartile to skyrocket your PPC campaigns and drive traffic and conversions to your web store. 

Quartile Cost & Time

A lot of Quartile users commend the platform’s features and functionality but some feel that there is a steep learning curve to using the software. Although Quartile promises to help you get started in as fast as 48 hours, it can take quite some time to learn and master how to use the tool. The good news is that Quartile provides new users with a success manager who will be in-charge of guiding you through all of the platform’s settings and functions. This is definitely a bonus and makes learning the software less intimidating.

When it comes to cost, you will have to directly get in touch with the team at Quartile to request more information on their pricing and service inclusions. You can also request a demo to try out the platform and see if it works for your business before deciding to pay for the service. You can do so by calling +1 (646) 760-6621 or submitting an online contact form on Quartile’s website. 

Quartile Usability

As mentioned earlier, Quartile’s user-interface is not as beginner-friendly as other PPC tools in the industry today. However, once you get a hang of it, using this platform becomes extremely efficient and you can start seeing real results in no time. In fact, many users claim that Quartile is packed with all the features they need for successful and efficient paid advertising campaigns. 

With powerful features such automated ads management, AI and machine learning, real-time campaign monitoring, and more, Quartile is a worthy contender in the paid search advertising arena. With accurate, detailed, and transparent reporting, you can easily understand how your ads are performing and make the necessary adjustments before it’s too late. If you’re looking for a powerful, intuitive tool to help you succeed in your PPC campaigns, then Quartile is definitely one of the best options out there. 

Quartile Pricing

You’ll have to request a quote in order to get an accurate idea of how much you’ll have to pay when using the Quartile platform. Unfortunately, this means that you’ll have to provide basic information about your business, which is quite a bummer for some.

Below is a rough estimate of what you might have to shell out if you decide to use this platform. Please take note that the information below is based on the data available online and not directly quoted by Quartile. 

Try Out Quartile Now

Take advantage of Quartile’s free demo service to get a feel of all the features and functionality of the platform before you decide to purchase. There’s no risk involved, so there’s no reason why you shouldn’t give this platform a try. 

Quartile Tools for Business

Quartile is designed by sellers for sellers. It comes with all the tools you need to create, track, optimize, and manage your PPC campaigns and ad networks effectively. Here are some of the best features that Quartile has to offer:

Hourly Bidding Optimization

Get rid of manual bidding and let Quartile do the work for you. This will allow you to focus on other aspects of your business instead of wasting time trying to figure out what bids to set. It also makes it much easier to monitor your bids, and this could be particularly beneficial if you have a limited budget. 

Retargeting and Display Ads

Displaying ads and retargeting are two of the most valuable forms of digital advertising because they can provide the biggest ROI. Quartile automates these processes for you, making sure that you are targeting leads that are most likely to convert to paying customers.

Product Level Optimization

Unlike other PPC platforms that target at the category level, Quartile allows users to target customers at a granular level. This means that you will be able to optimize your campaign based on specific products or services that you sell. This gives you the opportunity to get more leads and convert them into customers much faster.

AI and Machine Learning

The future of marketing is AI and machine learning. In other words, you want to make sure that you are using these technologies in your business so that you can maximize the chances of converting leads to customers. Quartile helps you do that by allowing you to create customer profiles, track lead behavior and use machine learning to optimize your campaigns.

Points to Note
Quartile does not charge commissions unlike other PPC service providers out there.
With Quartile, you can capture potential customers at every stage of the sales funnel.
Quartile is trusted by top international brands like Under Armour, Crate & Barrel, Volt, and so much more.
With Quartile, you can target potential customers based on their demographics, psychographics, behaviors, and buying patterns.

Quartile Real-World Users

As of this writing, more than 5,300 brands trust Quartile to deliver more relevant marketing, lead generation, and sales for their businesses. Here are some of the most notable brands that use Quartile to optimize their PPC campaigns: 

Under Armour

Under Armour is one of the leading sports apparel companies in the world. They have a wide range of products ranging from gym apparel to sneakers to golf clothes. Under Armour uses Quartile’s cutting-edge technology to build custom audience segments, retarget prospects, and reach out to them with offers based on their preferences.

Unilever

Unilever is one of the biggest consumer goods companies in the world. From Vaseline and Dove to Marmite and Knorr, Unilever is an umbrella company that owns some of the most famous household brands on the planet. Unilever has been using Quartile to find new customers, nurture existing ones, and drive incremental revenue to their businesses.

Crate & Barrel

Crate & Barrel is a luxury home furnishing retailer that is known for selling designer pieces and other premium home products. With Quartile, they’re able to identify who their best customers are, nurture these leads with relevant ad copies, and increase lead conversion rates.

Quartile Support

If there’s one thing Quartile is really good at, it’s providing amazing customer service. Whether it’s providing training, product support, or simply giving a friendly phone call when a problem arises, Quartile’s team of customer service representatives will go above and beyond to make sure their users get the best experience possible.

Quartile’s decision to assign a success manager to each client’s account is what makes them exceptional. This means that you’ll never be left without an expert on your side – someone who’s as invested in the success of your PPC campaigns as you are. 

Conclusion

Quartile is undoubtedly one of the most powerful PPC advertising platforms available today. This powerful tool has everything a successful business needs to be able to effectively market their products and services. If you’re a business owner looking to maximize ROI from your paid search campaigns, then you should definitely consider giving this platform a try.

With Quartile, you’ll be able to get the most out of your money and focus your time and energy on what really matters – growing your business. Take advantage of Quartile’s cutting-edge AI and machine learning technologies to automate many aspects of your PPC campaigns, so you can free up your valuable time to concentrate on other areas of your business.

Try Out Quartile Now

Try Quartile today and see how this powerful PPC marketing platform can help put your brand in front of your target audience in no time. From campaign automation to real-time bidding and remarketing, Quartile has everything you need to take your PPC campaigns to the next level.