Marketmuse

│ MarketMuse Review

As we look back over the past decade, it’s clear that content marketing has become a vital part of any digital marketing strategy. Today, more and more businesses are realizing that they can no longer ignore the power of content marketing.

In fact, Google’s algorithm has also become more sophisticated. In Google’s recent updates, they have given preference to websites that produce quality content over those which just throw up lots of keywords on a page. 

Knowing how to balance quality content and keyword optimization is important to making sure that your web pages rank higher in the search engine results pages (SERPs).

MarketMuse aims to fill the gap between content marketing and SEO by offering a unique combination of keyword research tools and content creation resources. The platform provides marketers with an easy way to find out what keywords are working for their specific niche or industry, so they can create engaging and quality content that will attract organic traffic.

│ MarketMuse Pros and Cons

Before we go into the nitty-gritty of MarketMuse, let’s examine some of its pros and cons to help you decide whether it’s right for your needs.

MarketMuse Pros

Keyword Discovery

Keyword discovery is one of MarketMuse’s most valuable features. It allows you to easily discover all of the relevant keywords in your niche or industry. You can also use it to compare keyword rankings across multiple websites, such as the top competitors in your niche.

Linking Suggestions

MarketMuse offers useful suggestions on where you can add links to your content. It provides recommendations on both internal and external linking opportunities, which means you can easily improve your rankings by adding more valuable backlinks to help you boost content authority and visibility. 

Keyword Density Suggestions

Another useful feature of MarketMuse is keyword density suggestions. This feature helps you find the perfect balance between adding keywords and keeping your content from being overly keyword-stuffed. Keyword-stuffing is a common SEO tactic but is now frowned upon by Google. 

Content Optimization

One of the most valuable features of MarketMuse is its ability to help you with content optimization. It has a built-in algorithm that automatically assesses the quality of your articles and suggests ways to improve them.

MarketMuse Cons

Interface Can Be Improved

MarketMuse’s interface is functional but can be improved. You won’t have any problems using it but the layout could be better. It’ll take some time to get used to but the tool’s potential is limitless.

Price

The most affordable MarketMuse plan costs $600 per month, which makes it cost-prohibitive for most small businesses. MarketMuse has all the bells and whistles that you’d expect from a professional SEO tool but the price is way too high for a lot of people. 

Limited Integrations

MarketMuse lacks integrations with popular content writing tools in the market. This is something that MarketMuse developers need to explore if they want to expand their platform and keep up with the competition. Other than that, there are no other major issues with MarketMuse. 

Customer Support

Some users report that MarketMuse customer support can be quite difficult to reach. MarketMuse does have a live chatbot, but nothing beats personal touch when it comes to customer service. With its price tag, MarketMuse needs to up its game in terms of customer support.

MarketMuse Advantages	MarketMuse Disadvantages
Robust content optimization tools and features.	MarketMuse’s monthly subscription plans are expensive.
Accurate keyword research and keyword density suggestions.	User-interface is quite complex and confusing.
Ability to identify authoritative internal and external links.	Limited customization options.
AI-powered content creation tool.	Customer service needs to improve.

Try Out MarketMuse Now

If you’re looking for an SEO tool that helps you create, manage, optimize, and analyze your content to drive better organic traffic, MarketMuse is the perfect tool for you.

│ What is MarketMuse?

MarketMuse is a paid marketing automation tool for SEO specialists and digital marketers. This web-based software is used for content creation, keyword research, page creation, content analysis, competitor analysis, backlink analysis, and more.

With the help of artificial intelligence, this tool gives you the best possible results without any errors or manual intervention. It allows you to create personalized and optimized content that will help you to increase your sales, get new customers, and increase website conversions.

Overall Rating	4.5/5.0
Functionality	MarketMuse is a robust web-based platform that provides you with all the basic tools that you need to create and optimize all types of content.
Top Feature for Businesses	MarketMuse’s ability to create, optimize, and measure content allows you to make data-driven decisions so you can effectively plan and manage your content strategy.
Site Performance	MarketMuse is functional but could use some improvement in its site performance. It takes some time to master the platform, especially if it’s your first time using a content management system.
Latest Offerings	Unlike other similar service providers in the market, MarketMuse offers a Free Plan, so you can try the service before you decide to make a commitment.

│ How Does MarketMuse Work?

MarketMuse is an AI-powered content creation/management platform that allows users to create, edit, optimize, and measure their content, so they can improve their customer experience and grow their businesses. The platform works by pulling all the relevant data and keywords based on a given topic by making a “query.” 

Each query filters thousands of articles on the web and eliminates low-authority content, duplicates, and irrelevant articles. After the queries are made, the platform delivers curated results to the user – such as content outlines, keyword suggestions, keyword density, and so much more. 

MarketMuse boasts a proprietary (patented) AI-powered technology which allows it to deliver highly relevant content and recommendations. In addition to content inventories, MarketMuse offers automated ROI and traffic projections as well as AI-generated content briefs to help guide marketers through the content creation process. 

What’s more, MarketMuse offers comprehensive analytics and reporting capabilities to help marketers understand their efforts and track progress across their content marketing campaigns. 

Plus, MarketMuse’s AI-stackable filters help users to find the best keywords to attract targeted audiences and drive traffic. Unlike other tools, MarketMuse filters are built into its platform, so the filters can be applied at the same time. 

As users continue to use MarketMuse, the system will adapt and filter for new searches. The platform also includes powerful automation capabilities and the ability to manage multiple content assets simultaneously.

Did You Know?
MarketMuse’s AI-powered search algorithms make it possible to provide relevant results with the least amount of effort and time.
Use MarketMuse to get keyword recommendations, competitor insights, and so much more.
MarketMuse automates content discovery and audit processes in real-time.
You can customize your MarketMuse dashboard to personalize your workflow.
MarketMuse is a great way to get a broad view of your content performance.
The platform can handle large amounts of data well.
MarketMuse is the perfect B2C content marketing and optimization tool that helps you drive traffic, build leads, and get more sales.

│ MarketMuse Features

MarketMuse is more than just a keyword research tool — it’s an all-in-one solution for improving site traffic, building brand awareness, and increasing revenue. Here are the top features of MarketMuse:

Content and Keyword Research

Using MarketMuse’s patented artificial intelligence technology and machine learning algorithms, you simply have to feed a topic into the system to get comprehensive keyword research insights that allow you to find the most popular content and keywords for your business.

Content Metrics

The platform shows real-time statistics on how your content is performing. With MarketMuse, you’ll see your content’s authority score and content score. You’ll also be able to take a look at your content’s difficulty, competitive advantage, personal difficulty, and relevance score. 

AI-Stackable Filters

MarketMuse gives you access to multiple different kinds of data. This means that you can find keywords, content ideas, MarketMuse offers various AI-stackable filters that allow you to see the most relevant and useful content and keywords more easily.

ROI Reporting

MarketMuse makes it easy to track your ROI using a wide variety of metrics and reports. If you’re looking for ROI stats, you’ll be able to quickly see how many visits, conversions, and sales your content has generated. 

Team Collaboration

MarketMuse makes it easy to collaborate with other members of your team by allowing you to assign topics, add notes, set due dates, and track publication. This allows you to focus on what really matters most, while letting your teammates tackle the rest. Another useful tool that can be very helpful when you’re starting a business is BizNameWiz. It’s a free online name generator that helps budding entrepreneurs brainstorm unique name ideas for their business. 

Why We Need to Use MarketMuse

Automate your content and keyword research process.

Get a clear data visualization of your SEO efforts.

Organize and structure your content into various categories.

Learn how much your keywords are costing you.

Share content more easily with team members.

Save time with the AI-stackable filters.

Get an instant, up-to-date understanding of your content’s performance.

Try Out MarketMuse!

If you are looking for a robust content management tool to help you write better articles, blogs, and web pages that rank high in SERPs, MarketMuse is the perfect SEO tool for you.

│Who Should Use MarketMuse?

MarketMuse is designed for agencies, individuals, and businesses in the digital marketing industry. Content is one of the most important things to get right when it comes to search engine optimization, so if you’re serious about growing traffic through organic search – MarketMuse can get you started on the right track. 

Content Writers

If you are a content writer who wants to generate quality content for your clients, MarketMuse will take your writing skills to the next level. MarketMuse provides content writers with tools to generate ideas, write well-structured content, and optimize their articles to rank high on SERPs. 

SEO Specialists

MarketMuse is built to help SEO experts monitor and optimize each page on their site to ensure they are generating enough backlinks and engaging with keywords that matter. MarketMuse uses artificial intelligence to analyze and monitor your content, giving you the information you need to optimize your content marketing campaigns. 

Marketing Agencies

Content marketing is one of the most critical components to any brand’s success, so if you’re a digital marketing agency looking for a solution to help you develop better content for your clients – MarketMuse has what you need to stay ahead of your competitors. Create superior content, generate more leads, and improve customer engagement with MarketMuse.

Blogger

If you’re a blogger who wants to increase organic traffic to your website, MarketMuse offers you the ability to create unique and optimized content that will attract readers and search engines alike. Use MarketMuse to help you create compelling blog posts, articles, and web pages.

Usage
Discover keywords that are most relevant to your niche.
Structure your content based on the latest SEO standards.
Measure success by analyzing your content’s ROI.
Order content briefs to help you generate engaging, original content.
Find specific questions that your target audience is searching for online.

Use MarketMuse to Get One Step Ahead of the Competition

MarketMuse is an all-in-one marketing tool that lets you create and manage content faster, more efficiently, and more effectively than ever before. If you want to put your best foot forward when it comes to content marketing, MarketMuse can help you do just that.

│MarketMuse Cost & Time

MarketMuse has a free plan that gives you access to all of the tools needed to start your content marketing journey. Even though it has a very limited set of features, it is more than enough for you to get a feel of what MarketMuse has to offer. 

MarketMuse is one of the very few content marketing tools that allows you to get started at no cost. However, if you want to fully utilize the potential of this content marketing tool, then you may have to pay a monthly fee for premium access.

If it’s your first time using a web-based content management tool, you may find MarketMuse’s interface to be a bit confusing at first. You need to spend some time and effort to get used to the MarketMuse ecosystem, but once you do, it can make managing and optimizing your content super easy and help you save a lot of time in the process. 

Say goodbye to hours of wasted time searching through Google to find the right topic and keyword suggestions to optimize your content for maximum SEO performance. With MarketMuse, it’s all about finding the best content related to your niche and then using its powerful SEO optimization tools to maximize search engine traffic.

│MarketMuse Usability

If you are new to MarketMuse, one of the most common words that you’ll encounter within the platform is “query.” For each plan, you’ll be assigned a specific number of queries that you can make each month. A query is essentially a phrase, keyword, or topic that you want to find content on. 

Once a query has been made, you can then run your content or create a new content based on the guidelines and keyword recommendations provided by MarketMuse. 

MarketMuse evaluates the relevance of your content to the topic focus, helps you gain deep understanding of the subject, identify the gaps in your content, answer your target audience’s most frequently asked questions, and build authoritative links that will boost search rankings and improve conversion rates.

Furthermore, MarketMuse helps writers create structured and detailed outlines as well as do automated content audit, inventory, and planning – so they can spend less time doing manual research and optimization and more time producing great content.

│MarketMuse Pricing

MarketMuse’s pricing is pretty straightforward as they only offer three plans: Free Plan, Standard Plan, and Premium Plan. Below is a quick overview of the different features available under each plan:

Free Plan

If you want to get a feel of how MarketMuse works, you can use their free version to see what it’s like. MarketMuse’s Free Plan has no time limit and it allows one user to make 15 queries per month, work on up to 10 projects, and get access to MarketMuse’s Optimize, Research, Compete, Questions, and Connect tools. 

Standard Plan

Perfect for bloggers, content writers, and SEO specialists – MarketMuse’s Standard Plan allows one user to export data, make 100 queries per month, work on unlimited projects, and get access to Optimize, Research, Compete, Questions, and Connect tools. Standard plan account holders may also add new users for just $99 per month. 

Premium Plan

If you run a digital marketing agency, MarketMuse’s Premium Plan is perfect for you. Some of its best features include on-demand content audit, domain analysis, topic tracking, team collaboration, unlimited content briefs, and unlimited queries. 

Premium plan holders can also work on unlimited projects; get access to Optimize, Research, Compete, Questions, and Connect tools; have a dedicated account manager; enjoy workflow training for teams; get onboarding assistance; and enjoy additional features such as: content brief management, final draft reviews, and content strategy services. 

Try Out MarketMuse Now

If you have the budget and resources to splurge on a cutting-edge content marketing tool that can help your blogs, articles, and web pages rank high on SERPs, MarketMuse is worth checking out.

│MarketMuse Tools for Business

To help you decide whether MarketMuse is right for your business or workflow, here are some of the key features you’ll find on the MarketMuse platform:

Content Scoring

MarketMuse can score and analyze your content, helping you understand if it’s relevant, engaging, and trustworthy. Content score is a metric that determines how well your text aligns with the content guidelines set by search engines.

  Competitor Analysis

MarketMuse enables you to compare your content with the first top 20 web pages on SERPs to help you identify areas where you can improve your content. MarketMuse can even detect topics and industries where your brand can add value to your readers.

Content Optimizer

MarketMuse’s Content Optimizer uses machine learning, natural language processing, and artificial intelligence to automatically find a good balance between readability and quality of content. 

Content Briefs

MarketMuse can help you create a detailed outline for each piece of content you’re writing. This ensures that every article you write is organized in an efficient, clear, and compelling manner.

Points to Note
With MarketMuse, you can create quality, long-form content briefs in less than 30 minutes.
MarketMuse uses natural language processing to produce concise and meaningful keyword suggestions.
MarketMuse can analyze thousands of pages at once to generate an optimized list of keywords to use in your article.
MarketMuse can help boost your content’s authority score by linking relevant, authoritative websites as sources.

│MarketMuse Real-World Users

MarketMuse has been in the business since 2013, and since then, it has helped businesses of all shapes and sizes generate better results from their content marketing efforts. Here are some of the top brands that use MarketMuse as part of their content marketing strategy:

ISSA

The International Sports Sciences Association is one of the leading sports science organizations in the world. MarketMuse helps ISSA keep up with the fast-paced industry by generating high-quality, informative articles that increase their search rankings and attract new customers. 

Perfect Keto

Perfect Keto is an e-commerce store that sells keto-friendly foods, supplements, and other products for those on the ketogenic diet. MarketMuse helps Perfect Keto to generate a steady flow of unique, quality content that attracts more organic traffic to the site.

Discover

Discover is one of the leading providers of financial products and services in the U.S. MarketMuse helps Discover drive organic traffic to their site by producing high-quality, informative content that people want to read. The financial industry is constantly changing and MarketMuse helps Discover to stay ahead of the curve.

│MarketMuse Support

When it comes to customer support, a number of users report receiving mediocre service from MarketMuse. If you go through the MarketMuse website, you’ll immediately notice the lack of contact us page, which makes it difficult for users to directly get in touch with someone from the company.

They do have a live chatbot, though. It answers a few questions but you still need to go through a few redirects before reaching a live person. The silver lining is that MarketMuse does offer email support and they regularly publish self-help guides to help customers learn how to use the platform. They also have an extensive library of articles and video tutorials to help you out.

│Conclusion

MarketMuse is a comprehensive content management tool for creating and optimizing web pages, landing pages, blogs, articles, and other types of content. It’s proprietary AI-powered algorithm is one-of-a-kind, making it a great option for content creators, marketers, and website owners who are looking for a fast and effective way to optimize their content

MarketMuse is not the cheapest in the market but if you are looking for an all-in-one solution for your content marketing needs, it comes with a lot of features and functionalities that are not available on other similar services. MarketMuse is a well-rounded tool that will provide everything you need to succeed in the content marketing space.

Try MarketMuse Now

Take advantage of MarketMuse’s Free Plan today to see how it can benefit you and your business. The Free Plan is limited in features, but it gives you the opportunity to get started with MarketMuse at no cost. You can always upgrade to the paid plan once you are ready.