What is Simple Analytics?
Simple Analytics is a privacy-first Google Analytics alternative that offers a range of features to provide insights into website performance while respecting user privacy.
Some key aspects of Simple Analytics include:
- Privacy protection: The platform is designed to comply with various privacy policies, such as GDPR, PECR, and CCPA, ensuring that user data is protected.
- Simple UI: Simple Analytics offers an easy-to-use dashboard that provides the insights needed for website analysis.
- AI-driven insights: Users can chat with AI and their analytics, allowing for quick and easy access to website data.
- No personal data storage: Simple Analytics does not store any personal data about visitors, eliminating the need for cookie banners.
- Goals-tracker and Events Explorer: These features allow users to track important events and conversion funnels on their websites.
- Lightweight script: The platform is designed to increase website speed without slowing it down.
Some of the benefits of using Simple Analytics include:
- Ethical approach: The platform is focused on providing insights without compromising user privacy, making it an attractive option for organizations concerned about data protection.
- Accurate tracking: Simple Analytics offers accurate tracking and clear visuals, allowing users to make informed decisions about their website performance.
- Customizable integration: Users can connect their data with unique workflows, such as using Google Tag Manager, WordPress, or frontend framework plugins, and export data to various systems like Power BI, Google Looker Studio, or data lakes.
Simple Analytics is a valuable alternative to Google Analytics for organizations that prioritize user privacy and seek a straightforward, user-friendly platform for website analysis.
Methodology
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