What is Cardinal?
Cardinal is a next-gen B2B SaaS company that focuses on helping businesses better understand their customers and manage their product backlog.
Key features and aspects of Cardinal include:
- Customer Knowledge: Cardinal allows users to sync customers’ data from their CRM and customer support tools, providing insights into customer worth, deal stage, and feedback.
- Product Management: The platform helps align sales, marketing, and engineering teams by keeping ideas and features up-to-date with their dollar value, business impact, and progress. It also allows users to group features into initiatives and prioritize them based on their impact areas.
- Product AI: Cardinal uses artificial intelligence to identify needs and features in customer feedback calls and messages, exporting APIs and automatically creating tickets for further action.
- Revenue KPIs: The platform provides smart revenue KPIs to understand current and future ARR, as well as calculating and forecasting revenue value for each feature.
- Live Features Progress: Cardinal offers auto-synced feature status and dates from their source of truth, allowing users to track the progress of in-development features.
- Integration: The platform can be integrated with various tools, such as Slack, and can be added to existing product strategies.
Cardinal is a comprehensive solution for managing a B2B SaaS product backlog, offering a wide range of features to help businesses better understand their customers and streamline their product development process. The platform is praised by experts for its user-friendly interface and valuable insights.
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