Discover the power of marketing automation software to simplify complex marketing tasks, nurture leads, and drive conversions. Unleash the potential of your marketing campaigns and achieve remarkable efficiency with the right automation solution.
Find the best value marketing automation software.
We have carefully compiled a list of the best marketing automation software that offers exceptional value for money. Our top choices have been thoroughly researched to ensure they offer advanced features, seamless integrations, ease of use, and cost effectiveness.
| Starting price | $20 spend per day |
|---|---|
| Pricing model | Per campaign |
| Free Trial | No |
| Free Version | No |
| Starting price | $16/mo |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | 14-day |
| Free Version | Yes |
| Starting price | $9.99 |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | No |
| Free Version | Yes |
| Starting price | $49/month |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | Yes |
| Free Version | No |
| Starting price | Quote only |
|---|---|
| Pricing model | User-based |
| Free Trial | 7-day |
| Free Version | No |
| Starting Price | $11/mo |
|---|---|
| Pricing Model | Per User |
| Free Trial | 14-day |
| Free Version | No |
| Starting price | $50/mo |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | 14-day (premium) |
| Free Version | Yes |
| Starting price | $19/mo |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | 14-day |
| Free Version | Yes |
| Starting Price | $40/mo |
|---|---|
| Pricing Model | Subscriber based |
| Free Trial | 14-day |
| Free Version | No |
| Starting price | $49/month |
|---|---|
| Pricing model | Mailbox |
| Free trial | Yes |
| Free Version | No |
| Starting Price | Custom quote |
|---|---|
| Pricing Model | Quotation based |
| Free Trial | Demo only |
| Free Version | No |
| Starting Price | $100/month |
|---|---|
| Pricing Model | Subscriber based |
| Free Trial | Yes |
| Free Version | Yes |
| Starting Price | Contact ZoomInfo for a quote |
|---|---|
| Pricing Model | Quotation based |
| Free Trial | Yes |
| Free Version | No |
| Starting price | $20/mo |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | No |
| Free Version | Yes |
| Starting Price | $399/month |
|---|---|
| Pricing Model | Usage-based |
| Free Trial | 14-day |
| Free Version | No |
| Starting price | $9/month |
|---|---|
| Pricing Model | Subscriber based |
| Free Trial | Yes |
| Free Version | No |
| Starting price | $15/mo |
|---|---|
| Pricing model | Subscriber based |
| Free Trial | No |
| Free Version | Yes |
| Starting Price | Free |
|---|---|
| Pricing Model | Free |
| Free Trial | Free Forever |
| Free Version | Yes |
Marketing automation is simply using marketing software to automate marketing activities in a business. Most of the activities are usually repetitive and time-consuming and therefore not an efficient use of manpower. With marketing automation software, key elements such as email marketing, ad campaigns, and social media posting can be handled more efficiently. Furthermore, all the marketing strategies can be combined into a single interface.
At its best, automated marketing software uses both software and strategy to allow the nurturing of prospects thus helping to convert them to customers. This is done by pushing personalized content across different digital marketing platforms to attract and capture customers. In this system, customers are more than just the endpoint of successful automated marketing. They are at the center of every business process.
In other words, most marketing automation strategies don’t consider consumers to be an afterthought – rather, they are the central flywheel of the whole process. Using successful marketing automation software reduces friction and speeds up that flywheel. This helps to build and nurture that relationship between the customer and your business.
Although there are different opinions on how to define marketing automation, its benefits are agreed upon. These benefits include improved sales and marketing strategies. So, now that you have decided to implement marketing automation software, you need to understand its key functions. Here are some of the functions that automation software can bring to your business.
Our ranking methodology for the best marketing automation software includes a comprehensive evaluation of pricing, features, ease of use, customer support and overall value. We consider user reviews, conduct thorough testing, and analyze industry trends to create an unbiased rating. Check out our evaluation methodology page to learn how we rank the best marketing automation software options and empower you to make informed decisions for your business.
There are many different marketing automation tools for your business to use. However, not all of these software solutions offer more than the core functionalities of automated marketing. With advanced features, you can optimize your marketing process to make it even better. Here are some of the main features that the best marketing automation platforms should have.
Marketing automation tools can have a great positive impact if a business capitalizes on its benefits. The primary function of this software is to provide a single communication platform for all your marketing channels.
Let’s take a closer look at benefits that come with using marketing automation software.
The whole process of lead nurturing can easily be simplified using marketing automation software. It can clip lead and prospect information from different social medial channels. This list can then be added automatically to your mailing list. Furthermore, using tools such as lead scoring, you can categorize the lead and send out personalized emails.
All your marketing channels will be monitored using marketing automation tools. Using data collected from all these channels can help you create detailed reports on how people are interacting with your business. Based on graphs and other statistics from reports, you can, for example, evaluate an ad campaign or identify how to improve your business.
Marketing automation software delivers its services in a timely manner. This ensures consistency in terms of the processes being carried out by your business. Furthermore, you can use this software to schedule follow-ups to customer replies and also achieve timely social media channel posts.
Potential consumers use the internet to look for certain products or services. Using the best marketing automation software, you can track an individual’s web activities and buying behaviors. With this information, you can deliver timely marketing messages to potential buyers on different communication channels. This will help create awareness about your product or service.
The relationship between a consumer and a business is crucial to the success of that business. With automated marketing software, your business can establish good relationships through personalization. Data from daily customer activities can help you create individual profiles that will help to tailor messages on a personal level. Valuable communication with customers builds a strong and durable relationship.
By using marketing automation software, your business can automate repeated tasks to save time and concentrate on other marketing strategies. The software can create more than one campaign and can send out scheduled emails based on a number of triggers. These triggers could be auto-responses for follow-ups and automated social media messages.
The best marketing automation software helps you create a detailed customer profile using data from different marketing channels and web behaviors. Analyzing the information gathered about your customers helps include more reference points. These additional points can be used to personalize the type of advert a customer receives.
Many more businesses are becoming aware of the impacts that can result from adopting marketing automation software. However, some industries use this technology more than others. This is especially true of those in the digital marketing space. This marketing technology tends to favor organizations and companies that rely heavily on internet marketing. Here are some business sectors that would benefit from adopting marketing automation software.
Automated marketing software can help financial institutions market their services and solve problems related to marketing. Some of the most useful functions of the software for this sector include behavioral triggers, automated nurture programs, and analytics. Such data would help a financial institution in decision-making on what the clients want.
Technology is ever-advancing and telecommunication companies are constantly coming up with new ways of communication. For instance, companies create faster connections depending on how consumers review the current technology. With automated marketing software, telecommunication companies can inform users of new technologies and offer deals on a personal level.
The technology industry is much more evolved in terms of automated marketing software than many other sectors. Most tech companies have already included one or more automated marketing services compared to the manufacturing industry. While many other industries implement an email service provider in addition to automation software, tech industries use integrated marketing automation tools almost exclusively.
Marketing automation platforms are usually priced on the basis of two metrics — the number of people in your contact list and how many emails you want to send out. The fee can then be charged on a monthly or annual basis, but this does differ depending on the software package. The typical price range is between $15 to $50 for 500 contacts. Enterprise tiers have different pricing plans and many packages offer customized pricing for high-volume users.
