17 Best Apps for Realtors in 2023: Boost Productivity and Close More Deals

Introduction

In recent years, real estate processes have evolved from hybrid showings to e-closings. According to National Association of Realtors data, 97% of homebuyers in 2021 started their search online, with 76% using a mobile or tablet device.

People no longer read the newspaper to learn about newly available properties; instead, they surf the internet for these opportunities. As a result, business owners must meet customers where they spend most of their time.

In real estate marketing, service delivery trumps other factors of competition. You must rise above the competition to collaborate with the network of professionals in your area while providing your clients with a fantastic buying or selling experience. Provide competent, organized service that makes them want to refer you to anyone looking to make a deal.

To achieve this, you must stay at the top of your game as a realtor by utilizing tech solutions, such as real estate apps, that set you apart from competitors.

With the help of these apps, you can increase your efficiency, list more properties, stay in touch with clients, and ultimately close more deals. Whether you’re an experienced agent or just starting out, these apps will help you stay organized and efficient, so you can focus on what you do best: selling real estate.

Why Do You Need a Real Estate App?

It’s no secret that the world has advanced to a full-blown digital era. As a real estate agent, you need to be aware of these changes and do more than have a website to help your clients.

Real estate applications are specialized mobile software designed to assist important stakeholders in the purchasing, selling, and renting of properties. 

Real estate applications allow market participants to do most of their work on a single digital platform, reducing time and increasing efficiency. They transform a complex, time-consuming, and inconvenient transaction into a quick and easy process. 

Unsurprisingly, the real estate software business accounted for around 35% of global revenue in 2020. 

However, an overwhelming number of apps are available, and it can be difficult to sift through them all to find the ones that are genuinely worthwhile. As a result, we’ve put together a list of the top 17 real estate apps for 2023.

Best Apps for Realtors: Boost Productivity and Close More Deals

CINC

CINC is an all-encompassing platform that can generate leads for your real estate business, among other things. It is a platform anyone can utilize, from single agents to multi-location teams.

The platform keeps an eye on your incoming leads and acts as a personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone, so there’s no emailing or texting back and forth. 

It’s almost like having an inside sales agent. The software curates buyer and seller leads using Facebook and Google advertising, which it feeds you via its CRM. Cinc has an eye-catching Interface that allows you to swiftly review, prioritize, and manage your pipeline, allowing you to focus your efforts on the most promising prospects. 

Pros

• Advertising is automatically tailored to increase lead quality.
• Tools for team management and lead routing
• Advanced platform learning resources

Cons

• The user interface needs revision.
• System integrations are limited on the Solo plan.

Buffer

Buffer is a social media management software for small and medium-sized enterprises that allows users to create content, engage with customers, and analyze their social media performance.

Buffer integrates with Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. You can customize postings for each social media channel and distribute them to all networks using the platform.

Additionally, you can use the platform’s scheduling feature to publish your posts regularly. Buffer is a browser extension and mobile app that allows users to share and create social network posts from any place.

The platform also gives rich information for monitoring social media activity and viewing weekly or monthly results. Exporting analytics data enables extra computations or the production of reports.

Pros

• Adaptable to various social media sites.
• The setup is quick and straightforward.
• Straightforward user interface.
• Scheduling is quite simple.

Cons

• Needs third-party app integrations for full functions
• Limited monitoring tools

Zillow

Zillow is a real estate app with everything you need to buy, rent or sell a home. The Zillow app lets homeowners list their homes for sale or rent. The apps have features that allow you to find your properties, see what else is available in the area, get an idea of how much your home is worth, and post ads to sell or rent your home.

Zillow’s website has real estate listings, estimates of how much a house is worth, information about the property’s history, and user-generated content like reviews and photos. 

With features like map-based searches and notifications of new listings, the mobile app makes it easy for people to look for houses while on the go.

The Premier Agent program on Zillow puts people in touch with local real estate agents who can help them buy, sell, or rent a house in a personalized way. This could be helpful for people who need to learn more about the local real estate market or want to buy or sell a home from a different location.

Pros

• Advanced search filtering
• Real estate agent network
• Immediate property exposures

Cons

• Inaccurate Zestimate home values
• Agents must pay for better listings

Dotloop

Dotloop is one of the best apps for organizing real estate transactions for brokers, teams, agents, and customers. It is renowned for eliminating the need for paper documentation, facilitating collaboration, and making the entire procedure more productive and compliant.

Using Dotloop, all parties involved can create, share, sign, and store documents from any location to expedite the transaction’s closing.

The app stores the progress bar for each active transaction. As a result, you can continuously monitor the transaction’s current status. Moreover, Dotloop is known for its storage capacity selection.

The app can store data for up to seven years and may be a good option for those who value organization. However, you’ll be required to pay for an upgrade after the first ten free transactions.

Pros

• Allows for template customization
• Keeps transactions organized and on schedule for completion

Cons

• It only works with the latest OS versions
• Signature fields can be hard to use.

Loopnet

LoopNet is a network listing commercial real estate with more than 50,000 properties for sale, rent, or auction.

Like most other real estate apps, LoopNet lets you sort listings by city, price, type of property, and tenancy. You can save searches to use again later, mark listings as favorites, and share them with other people.

The postings have different kinds of information, depending on the listing broker, but most have at least a few pictures and basic information about the property, like its square footage and the year it was built. 

Pros

• Information on the broker team
• You can save searches and share housing listings

Cons

• For commercial purposes only

Close

Close is a customer relationship management (CRM) application that assists sales representatives and agents convert more leads into sales. The app is a multichannel platform, allowing salespeople to email, call, and text their leads without switching between tabs or installing additional software.

All lead information is automatically tracked in a visual timeline. Close allows your team to skip the busywork of CRM and focus on the deal, making it an excellent choice for real estate agents.

Pros

• Easily import leads.
• Simple user interface.
• Easy-to-use dashboard with custom fields.

Cons

• SMS texts cost roughly 0.01 USD for each outgoing message and are only available in the United States, Canada, the United Kingdom, and Australia.
• No free plan

RPR

RPR Mobile is an app made by the National Association of Realtors (NAR). With RPR mobile, real estate agents can get the important information they need for showings. They can also conduct research, such as comparative market analysis (CMAs).

RPR mobile is one of the best apps you can use to stay in touch with your clients while you’re on the go. You can use polygon search to find specific neighborhoods or zip codes no matter where you are or how much time you have.

Pros

• Available for several industry segments
• Offers information on both on and off-the-market properties.
• May be used to organize buyer tours.

Cons

• Occasional application crashes
• Only available for NRA members

ConnectTeam

The ConnectTeam real estate com app is a fantastic way to take your real estate office with you wherever you go. It enables you to perform everyday tasks such as communications, form filling, schedule development, employee time monitoring, and signature gathering more efficiently.

It’s simple schedule design allows you to drag and drop activities into your schedule and view any conflicts and adjustments in real-time. It provides digital forms and task management to automate your procedures, saving you time and money. It also works smoothly with payroll software to ensure precise personnel tracking.

Its communication capabilities include one-on-one conversations, group chats, and virtual training. 

Pros

• Excellent customer service
• Free plan for up to 10 users
• Attractive user interface

Cons

• Integrations still in development

RedFin

As the mobile real estate application RedFin updates its listings every five minutes, it is ideal for those seeking only the most recent listings. You can tailor your search using standard parameters such as price, room count, square footage, and keywords. Examine the prices of recently sold properties and market data to learn more about the neighborhood’s homes.

With the RedFin app, you can “cross out” assets without function and “star” properties with potential. You can also use the RedFin app to locate any real estate agent in your area.

You can communicate with a real estate agent, schedule property tours, and read RedFin agent comments for eligible listings. A notable advantage is the 1% listing fee when using a RedFin agent to sell your home.

Pros

• Customized searches
• Accurate home values estimations
• Low commission

Cons

• Occasional lags

BombBomb

BombBomb is one of the most popular realtor applications in 2023 that you can use to reach out to new clients through as many channels as possible. It aids in developing connections via email, text, or social media.

With the BombBomb app, real estate agents can send personalized video messages to customers and prospects to build better business relationships and speed up the sales cycle. The idea is that sending personal video messages instead of plain text emails will help agents get more responses, set up more meetings, and close more deals.

Pros

• Video personalization
• Easy-to-use interface
• Keeping track of data

Cons

• Poor video reporting
• It is expensive

Trulia

Trulia can help you whether you want to buy or rent a home. You can use the app to sort real estate listings and available rentals by various filters, such as the number of rooms or amenities. Listings can have photos, videos, price histories, and other information about the property.

You can also use Trulia’s map view, which can be changed in many ways, to see useful local information like crime, traffic, shopping, and even natural disasters. This can help you decide which areas to focus on and which to stay away from. 

The app makes it easy for renters to contact leasing agents. The built-in mortgage calculator lets buyers estimate costs. You can also ask for more information about a property that looks good and schedule tours, either in person or online.

Pros

• Detailed local information on neighborhoods, schools, and shopping
• Calculators and pre-qualified financing are available.

Cons

• The search needs to be improved.
• Limited data on listings

Canva

Today’s real estate market is highly competitive. Everyone is on a tight schedule. Before clients agree to visit a property in person, real estate brokers must create ways to exhibit and sell the homes remotely. This is where Canva comes in.

Canva is a design software that is accessible without requiring design expertise. The application enables users with no design or graphic abilities to generate stunning presentations, social media posts, cards, floor plans, handouts, and more.

You can create beautiful, remote presentations for your customer base. You can show them Canva-made flyers, business cards, charts, or Powerpoint slides so they see what they will be buying from any location.

Pros

• Simple and user friendly
• Canva provides Stock Photos Usage.
• Team access feature

Cons

• The free version has limited options
• Canva Owns the Intellectual Property
• You can’t move one design to another design.

Dropbox

Although Dropbox is not a specific app for real estate brokers, realtors can save considerable time and effort by leveraging it. Dropbox helps users stay organized, focused, and in touch with their teams or clients.

Dropbox is a straightforward program that allows for mobile file storage. The mobile versions of Dropbox, like many other cloud-based programs, include background support for picture library backup, which is especially useful when traveling with only a smartphone or tablet.

The app assists in organizing and saving all of your data while allowing you to use the tools you prefer, removing the hassle of searching for information when you need it and allowing you to focus on the important tasks at hand.

Pros

• File-sharing options
• Extensive selective sync options
• Data backup

Cons

• Expensive solution
• Limited free storage
• No end-to-end encryption.

Waze

We could all do with less traffic in our lives. So, while Waze is not a specified real estate application, realtors can still benefit from its navigation capabilities.

Open houses, meetings, property inspections, showings, and other events necessitate significant driving and prompt arrival.

As a result, real estate agents must have the Waze app installed on their smartphones. Once you enter an address, Waze will provide the quickest route along with the estimated arrival time. The app notifies you of shortcuts and real-time traffic updates while on the road to ensure you arrive on time.

Unlike other mapping applications, it is constantly updated to reflect traffic and accidents. That way, you will always be on time for a customer meeting.

Pros

• GPS tracking
• Traffic and accidents alert
• Web-based version available

Cons

• No terrain, satellite, or 3D map imagery is available
• It is difficult to generate directions from locations other than your current location

LionDesk

LionDesk is another CRM that should be included in the top real estate agent applications list. Unlike other applications, this one is only for real estate agents. It enables you to manage your customer pipeline efficiently.

The customer relationship management software combines mass mailing and messaging capabilities for filming and embedding videos into emails and messages to bring properties to life.

You can also use the system to make phone calls and take notes while on the line. Everything is in one place, easily accessible, and simple to use. The software also includes features that allow you to track new and existing agreements and keep a steady pipeline of new opportunities every month.

Pros

• Transaction management
• Custom landing pages

Cons

• Susceptible to bugs and crashes
• It can be very complicated to use

Magicplan

Pricing: $9.99 per month

Clients must be able to envision themselves and their families living in the property before purchasing it. For real estate agents, magicplan may be ideal for providing floor plans to prospective buyers. You can also include furniture in the drawings to show how the space will look when furnished.

MagicPlan is an excellent real estate application because it responds quickly to your buyers before consulting with a construction or inspection expert. You can use this real estate app to display floor plans, high-resolution photographs, and an organized list of renovations for any property.

Pros

• Free mobile application
• Great customizability
• Easy to apply

Cons

• The full upgrade is expensive
• It does not integrate with other design software
• Dimension adjustments could be complicated for new users.

Homesnap

Homesnap is a free real estate app with several features that can assist you in finding your future home quickly and effortlessly. This application gives access to the same data as licensed real estate professionals and contains MLS listings for homes throughout the United States.

The map lacks the overlay capabilities seen in other real estate applications, but it allows you to view nearby schools and estimate commuting times.

Prospective homebuyers can quickly snap a photo of a property and then use the app to learn more about it. This app’s distinguishing feature is its use of real-time data to deliver accurate information.

You can choose to receive alerts about price changes, new house listings, and other market changes within a specific zip code. This house-hunting software includes powerful filters that allow you to narrow your search based on the factors that are most important to you. If you do not already have a real estate agent, the app can also connect you with one. 

Pros

• It is both free and simple to use.
• Upgraded features
• Displays listings for sale and rent

Cons

• Insufficient coverage in some locations.
• Walk the property line is only available on iOS devices.

Conclusion

As technology advances, the value of having a digital presence for your real estate company grows. In a competitive and collaborative industry, you must have the right resources to make the most of every interaction.

Websites are quickly becoming the most popular way to market, accounting for 90.7% of the market. Digitally, the real estate industry is expanding its market share. Therefore, a real estate agent must keep pace with the times.

Even non-buying potential customers can be great for word-of-mouth advertising, and many of them will return when they are ready to buy if they have a good experience while just looking around.

Fortunately, we’ve already compiled a list of the top 17 applications. Choose a few to put to use right away and watch how your real estate career evolves.