Best Social Media Marketing Software

Discover the potential of social media marketing software to streamline your social media activities, reach your target audience and drive meaningful engagement. Unleash the full power of your social media strategy with the right software solution.

Find the best value social media marketing software on SaasGenius.

Recommendations for the best value social media software

We have compiled a list of the best social media marketing software solutions that offer great value for money. Our top picks have been thoroughly researched to ensure they offer advanced features, intuitive user interfaces, analytics capabilities and cost effectiveness.

SE Ranking
1. SE Ranking

— SE Ranking is a multi-functional and simple SEO software that provides professionals with marketing tools and SEO… SE Ranking Review

93%
Starting price$18.6/mo
Pricing modelPer User
Free Trial14-day
Free VersionYes
GoDaddy
2. GoDaddy

— Improve your site speed using one of the largest hosting provider, GoDaddy. Not only better speed, but… GoDaddy Review

90%
Starting price$5.99/mo
Pricing modelPer License
Free Trial30-day
Free VersionYes
Semrush
3. Semrush

— Semrush is an SEO software that streamlines tasks for your marketing team by putting all your online… Semrush Review

87%
Starting price$119.95/mo
Pricing modelPer User
Free Trial7-day
Free VersionYes (limited functionality)
brand24
4. Brand24

— Brand24 is a powerful social media monitoring tool that allows businesses to track and analyze their online… Brand24 Review

86%
Starting price$49/month
Pricing modelSubscriber based
Free TrialYes
Free VersionNo
Thryv
5. Thryv

— Thryv is a secure and user-friendly marketing software that helps automate tasks and give your customers a… Thryv Review

86%
Starting priceQuote only
Pricing modelUser-based
Free Trial7-day
Free VersionNo
ActiveCampaign
6. ActiveCampaign

— ActiveCampaign is a sales platform that offers you information on driving growth and sales using customer experience… ActiveCampaign Review

85%
Starting Price$11/mo
Pricing ModelPer User
Free Trial14-day
Free VersionNo
HubSpot Marketing Hub
7. HubSpot Marketing Hub

— Hubspot marketing hub is a comprehensive marketing software, offered as a cloud service. It integrates email marketing,… HubSpot Marketing Hub Review

85%
Starting price$50/mo
Pricing modelSubscriber based
Free Trial14-day (premium)
Free VersionYes
Revealbot Logo
8. Revealbot

— Revealbot is an ad management service that helps you create, manage, optimize, and automate your ad campaigns.…

94%
Starting Price$83/month
Free TrialYes
Free VersionNo
Aspire Logo
9. Aspire

— Aspire is a powerful tool that helps you create high-converting influencer marketing campaigns. Drive revenue and promote…

92%
Starting PriceCustom quote
Pricing ModelQuotation based
Free TrialDemo only
Free VersionNo
Audiense Logo
10. Audiense

— Audiense is a social media marketing tool that helps businesses understand audiences and get better results with…

92%
Starting Price$39 / month
Free TrialYes
Free VersionYes
Adzooma Logo
11. Adzooma

— Adzooma is an online advertising platform that helps businesses simplify digital marketing with easy-to-use tools and educational…

91%
Starting Price$41/month
Pricing ModelSubscriber based
Free TrialNo
Free VersionYes
Sprout Social Logo
12. Sprout Social

— Sprout Social is a comprehensive social media management tool that helps small businesses, digital marketing agencies, and…

91%
Starting Price$89/month
Pricing ModelPer User, Subscriber based
Free TrialYes
Free VersionNo
Storychief Logo
13. Storychief

— StoryChief is a content management platform that helps you post content to multiple social networks simultaneously. The…

90%
Starting Price£80 /month, billed annually
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
Social Bee Logo
14. Social Bee

— SocialBee is a winning social media management tool that helps you efficiently engage with your customers. You… Social Bee Review

89%
Starting Price$19/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
Buzz Logo
15. Buzz

— Buzz is a sales engagement platform that allows businesses to generate more leads and increase the reach…

88%
Starting PriceUS$95 per month
Pricing ModelTiered Pricing
Free TrialNo
Free VersionNo
BuzzSumo Logo
16. BuzzSumo

— BuzzSumo is a content marketing tool that helps with market research, competitive analysis, and social media management.…

88%
Starting Price$99/month
Pricing ModelSubscriber based
Free TrialNo
Free VersionYes
AdCreative.ai Logo
17. AdCreative.ai

— AdCreative.ai uses artificial intelligence (AI) to create amazing ad creatives for your business. It generates high-performing creatives…

87%
Starting Price$29/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
SocialPilot
18. SocialPilot

— SocialPilot is a social media management platform designed for businesses and agencies. With its scheduling, analytics, and…

85%
ShortStack Logo
19. ShortStack

— │ ShortStack Overview When launching a marketing campaign, you need the best, most comprehensive tools to assist…

81%
Starting Price$99/month
Pricing ModelSubscriber based
Free TrialYes
Free VersionNo
Ingramer
20. Ingramer

— Ingramer is a powerful cloud-based Instagram marketing software that helps businesses grow their Instagram audience and improve…

79%
Starting price$38/onth
Pricing modelSubscriber based
Free TrialNo
Free VersionNo
clarabridge
21. Clarabridge

— Clarabridge helps companies collect and understand data from all contact points of their business. It uses this…

71%
Starting PriceContact for price
Pricing ModelQuotation based
Free TrialNo
Free VersionNo

What is Social Media Marketing Software?

Social media marketing software is a marketing tool that allows companies to manage and optimize their social media presence on various platforms. It allows you to schedule and publish content, engage with your audience, analyze performance, and measure the impact of your social media efforts. 

With social media marketing software, you can effectively build brand awareness, nurture relationships, and drive meaningful results across social media channels.

Features and Benefits of Social Media Marketing Software

  • Planning and posting content: Plan and schedule social media posts in advance to ensure consistent and timely content publication.
  • Social media listening and monitoring: Monitor brand mentions, track industry trends, and gain insights into audience sentiment and engagement.
  • Audience Engagement and Customer Care: Respond to comments, messages, and inquiries and maintain a positive relationship with your audience.
  • Analytics and reporting: Measure key social media metrics, track the performance of your posts, and create reports to evaluate the effectiveness of your campaigns.
  • Social media advertising: Manage and optimize social media advertising campaigns, target specific audiences, and track ad performance.

How Much Does Social Media Marketing Software Cost?

The cost of social media marketing software varies depending on factors such as the number of social media accounts, the size of your business and the features included. Pricing models are often tiered based on the number of users or social media profiles, or there are enterprise options tailored to specific needs. Check out our comprehensive reviews to find the best social media marketing software in your price range.

How We Rank the Best Social Media Marketing Software

Our ranking methodology for the best social media marketing software includes a comprehensive evaluation of pricing, features, ease of use, analytics, and overall value. Check out our full rating methodology page to learn how we rank the best social media marketing software options so you can make an informed decision based on your specific needs.

Remember, we want to help you find the best social media marketing software. Our focus on pricing and the value these tools provide ensures that you can make informed decisions and maximize the effectiveness of your social media marketing efforts.

Author

Methodology

How does SaaSGenius bring you the best SaaS pricing information?
  • Who? We are SaaS experts: Our specialists constantly seek the most relevant information to help support your SaaS business.
  • Why? We are passionate about users accessing fair SaaS pricing: We offer up-to-date pricing data, reviews, new tools, blogs and research to help you make informed SaaS pricing decisions.
  • How? With accurate information: Our website manager tests each software to add a Genius Score using our rating methodology to each product. Our editorial team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data.